Research and analysis

Modern Slavery marketing campaign evaluation report

An evaluation of the Home Office's 2014 marketing campaign to raise awareness and increase reporting of Modern Slavery in the UK.

• From: Home Office
• Published: 11 August 2015

Documents

Modern Slavery marketing campaign evaluation report

PDF, 1.39 MB, 12 pages

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Details

Modern slavery is an international and largely hidden crime, which is happening on a significant scale here in the UK. The government is committed to tackling it and in 2014, the Home Office launched its Modern Slavery strategy. This included a marketing campaign to raise awareness of slavery in the UK and increase reporting of it to a new helpline and website.

This report evaluates the effectiveness of the marketing campaign against its objectives.

Published 11 August 2015