Research and analysis

Moments of change and travel behaviours

Examines whether and how behavioural travel interventions can be improved by coinciding them with changes in society or in people's lives.

• From: Department for Transport
• Published: 27 March 2025

Documents

Moments of change: enhancing the effectiveness of behavioural interventions in travel report

PDF, 370 KB, 43 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Moments of change: rapid evidence assessment

PDF, 464 KB, 57 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

A change in a person’s life or environment – defined in this research as a ‘moment of change’ – can make them more likely to adopt new or different travel behaviours.

An understanding of moments of change and their connection to transport can enhance the effectiveness of travel interventions.

This research was commissioned in 2023 and produced 2 reports.

The first report explains how and why moments of change affect behaviour and provides a framework to help those designing interventions to promote sustainable or active travel.

The rapid evidence assessment evaluates the research evidence on whether behavioural interventions can be more effective if they coincide with moments of change.

These reports were written by the DfT Behavioural Science team, the Behavioural Insights team and TRL.

Published 27 March 2025