National Youth Social Action Survey 2016
Findings from the 2016 wave of DCMS's 'National Youth Social Action Survey', on the beliefs, attitudes and behaviours linked with social action of young people aged 10-20 in the UK.
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The Office for Civil Society (with Step Up To Serve) commissioned Ipsos MORI to run the 2016 wave of DCMS’s ‘National Youth Social Action Survey’ during the ongoing #iwill campaign. The survey captured a yearly snapshot of the beliefs, attitudes and behaviours linked with social action of a representative sample of young people (aged 10-20) in the UK. This report presents a summary of that year’s survey findings, while also examining how some of these measures have changed over time.
The #iwill campaign, launched in 2013, aims to close the socioeconomic gap in social action participation amongst 10 to 20 year olds while increasing overall participation. For the purposes of the campaign, social action is defined as ‘practical action in the service of others to create positive change’ and covers a wide range of activities that help other people or the environment, such as fundraising, campaigning, tutoring/mentoring and giving time to charity.
This research has run annually since 2014, and the same methodology has been used throughout to allow comparisons over time. Data are weighted by age within gender, region and the family socio-economic status to reflect the known profile of the UK population.
Summaries of findings from other waves of this survey can be found at: