Research and analysis

New State Pension direct mail trial evaluation

This report outlines the findings of a trial into the impact of direct mail in communications about the new State Pension.

Documents

New State Pension direct mail trial evaluation: summary of survey research evaluating a direct mail trial in winter 2014/15

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email accessible.formats@dwp.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

This report outlines the findings of a trial into the impact of direct mail in communications about the introduction of the new State Pension. The trial was undertaken in winter 2014 to 2015.

Author: Ipsos MORI.

Updates to this page

Published 2 March 2017

Sign up for emails or print this page