Online Advertising Taskforce action plan
This action plan sets out commitments by the industry and government to address harms associated with paid-for online advertising.
Documents
Details
The government’s Online Advertising Programme is reviewing the regulatory framework for paid-for online advertising. In the response to our consultation, we outlined our intention to intervene in a proportionate way to tackle what the evidence indicates are the most concerning harms associated with online advertising, working closely with industry.
In advance of future legislation, the Online Advertising Taskforce has been set up to bring together industry and government to drive non-legislative action and make a positive change in addressing the harms in scope of the programme: illegal advertising and the inappropriate exposure of children to adverts for products and services illegal to be sold to them.
This plan brings together and builds on work that is in progress to strengthen evidence, minimise harm and protect consumers and businesses. It commits to promoting and extending industry initiatives which address in-scope harms associated with paid-for online advertising.