Online marketplaces consumer journeys
An independent research report.
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Online marketplaces are a key area of interest. Over the past 10 years, the percentage of online sales has tripled, and they now make up nearly 30% of all retail sales (Office for National Statistics, 2023). However, eCommerce has also brought new challenges and, in particular, there are concerns about the ease with which unsafe products can be sold online. An online marketplace is a digital platform or website where third-party sellers offer goods and/or services directly to consumers. The marketplace facilitates transactions between buyers and sellers but typically does not own the inventory sold.
This research aims to understand how consumers consider product safety when shopping on online marketplaces.