Research and analysis

Pensions portfolio: communications tracking research, November 2012

Findings of research designed to enable DWP to track attitudes and behaviours in relation to pensions and later life and automatic enrolment, November 2012.

Documents

Pensions portfolio: communications tracking research, November 2012

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email accessible.formats@dwp.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

This report contains the findings of tracking research commissioned by the Department for Work and Pensions (DWP) Professional Services Group Communications Directorate. The research was designed to enable DWP to track attitudes and intended/actual behaviours in relation to pensions and later life in general and automatic enrolment specifically, and to evaluate the success of the ‘I’m in’ advertising campaign in influencing these. The ‘I’m in’ campaign ran from mid-September to mid-October 2012, and this was evaluated using pre and post campaign measures.

Fieldwork was carried out by a third-party research company, GfK NOP, using their face-to-face omnibus survey, interviewing adults in Great Britain, aged between 22 and the State Pension Age.

Updates to this page

Published 30 May 2013

Sign up for emails or print this page