Personalised pricing and disclosure
This review suggests factors to consider when evaluating impacts of companies disclosing that they are 'personalising' prices.
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This review looks at the relationship between personalised pricing and disclosure.
Personalised pricing is a pricing strategy where a good or service is sold by the same seller to different buyers at different prices that are not driven by variations in cost.
This report:
- conducts a review of relevant theoretical and experimental/empirical literature on disclosure and personalised pricing
- combines the insights from these with (behavioural) economic reasoning from first principles, to provide a view on the impacts of disclosure in markets in which personalised pricing is taking place
- considers the factors that affect whether disclosure will improve consumer outcomes and how consumers can be expected to react to such disclosure policy