Correspondence
Pricing Practices Guide: CMA’s response to CTSI’s consultation
The CMA’s response to the Chartered Trading Standards Institute’s (CTSI) consultation on the draft Pricing Practices Guide (PPG).
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The Competition and Markets Authority (CMA) has responded to the CTSI’s consultation on its draft PPG.
The guide is an important tool used by businesses of all sizes when developing and/or considering pricing promotions and the advertising of prices.
The CMA supports the approach taken by the CTSI, in particular the emphasis on self-assessment by businesses and the avoidance of prescriptive guidance.
The CMA has stressed that businesses should not selectively interpret the PPG and, to minimise the risk of selective interpretation, has invited CTSI to review elements of the PPG.