Research and analysis
Psychological factors underpinning risk perceptions
An independent research report.
Documents
Details
This research project was designed to examine public perceptions of risk in consumer products. Gaining a better understanding by examining which products are perceived as riskier than others, as well as how and why perceptions vary amongst consumers, provides valuable insights that can support future approaches to communicating risks to the public.
Updates to this page
Published 18 November 2024