Guidance

Regulation of advertising in the media

Case study on how the advertising industry initiated a system of self-regulation in non-broadcast media in 1962, followed by co-regulation with…

• From: Department for Business and Trade and Department for Business, Energy & Industrial Strategy
• Published: 17 December 2010

Documents

Self - and co - regulation: the Advertising Standards Authority.

Ref: 10/1279

PDF, 528 KB, 3 pages

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Details

Case study on how the advertising industry initiated a system of self-regulation in non-broadcast media in 1962, followed by co-regulation with Ofcom to cover broadcast media in 2004. This created a ‘one stop shop‘ for advertising regulation. Covers the Advertising Standards Authority‘s regulatory activities, how compliance and enforcement work in practice, and practical advice for policymakers.

Published 17 December 2010