Response to the House of Lords Select Committee report on soft power 2013-14
This command paper sets out the government’s response to the House of Lords Select Committee’s report on soft power and the UK’s influence.
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The government welcomes the report by the House of Lords Select Committee on Soft Power and the UK’s Influence: Persuasion and Power in the Modern World. The government agrees with the Committee that this is an important area and that the UK has a significant store of soft power assets and instruments at its disposal. The government also agrees with the Committee that elements of soft power require a long-term investment and that the benefits of such investments should be clearly understandable for the British public. The GREAT Britain campaign continues to play an important role in coordinating the UK’s soft power work in support of its prosperity objectives, and the legacy of a successful Olympics continues to be felt.