Guidance
Restricting advertising of less healthy food or drink on TV and online: products in scope
Outlines the provisions of the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 which will come into force on 1 October 2025.
Documents
Details
The purpose of this guidance is to:
- outline the provisions of the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024
- assist those affected in understanding and applying the regulations to food or drink products
It is primarily aimed at businesses implementing the regulations and authorities enforcing them.
It should be read in conjunction with the regulations themselves and with the implementation guidance that will be published by the Advertising Standards Authority (ASA).
The advertising restrictions will come into force across the UK on 1 October 2025.
Updates to this page
Published 3 December 2024