Self Assessment online filing: testing guidance
Research on testing the proposed leaflet and step by step guide to help Self Assessment customers switch from paper to online filing of returns.
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Research report on testing communications for prospective Self Assessment online customers. The research looked at a proposed leaflet and step by step guide to test:
- the products met the needs of their target audience
- they were written clearly, in a way that non-technical readers could readily understand
- they were successful in encouraging paper filing customers to convert to online filing