Research and analysis
Smart products: labelling, marketing, and framing
Independent research report.
Documents
Details
This work was commissioned by the Office for Product Safety and Standards from researchers at Kingston University, University of Warwick, University College London and University of Cambridge. It explores how individuals interact with smart products, investigating the relationship between risk judgments of smart products and how risk perception ultimately influences blame attribution and future product engagements. It involved 5 studies around a simulated smart-oven interactive platform, with 927 participants in total.