Research and analysis

Smarter choices: changing the way we travel

Research examining effectiveness of 'soft' measures, measures aimed at helping people reduce their car use and enhancing transport alternatives.

• From: Department for Transport
• Published: 24 June 2005

Documents

Smarter choices: changing the way we travel

http://webarchive.nationalarchives.gov.uk/20100304134509/http://dft.gov.uk/pgr/sustainable/smarterchoices/ctwwt/

Details

‘Soft’ measures include:

• workplace and school travel plans
• personalised travel planning, travel awareness campaigns, and public transport information and marketing
• car clubs and car sharing schemes
• teleworking, teleconferencing and home shopping

The research used case study interviews, experiences of stakeholders and evidence from the UK and abroad.

Published 24 June 2005