Research and analysis
Smarter choices: changing the way we travel
Research examining effectiveness of 'soft' measures, measures aimed at helping people reduce their car use and enhancing transport alternatives.
Documents
Details
‘Soft’ measures include:
- workplace and school travel plans
- personalised travel planning, travel awareness campaigns, and public transport information and marketing
- car clubs and car sharing schemes
- teleworking, teleconferencing and home shopping
The research used case study interviews, experiences of stakeholders and evidence from the UK and abroad.