Research and analysis

Social media influencers and counterfeit goods: Wave 2

Research into the effect of complicit social media influencers on the consumption of counterfeit goods in the UK.

• From: Intellectual Property Office
• Published: 22 February 2024

Documents

The impact of complicit social media influencers on counterfeit purchasing among male consumers in the UK

Ref: ISBN 978-1-915090-39-3

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Details

This is the second piece in a series of research, looking into the impact of social media influencers promoting counterfeit products on levels of counterfeit consumption.

Research commissioned by the Intellectual Property Office and carried out by Dr David Shepherd, Kate Whitman, Professor Mark Button from the University of Portsmouth, and Dr Jeremy Wilson from Michigan State University.

A PDF copy of the report is available on request by emailing research@ipo.gov.uk.

Findings and opinions are those of the researchers, not necessarily the views of the Intellectual Property Office (IPO) or the government.

Published 22 February 2024