The social amplification of risk
A study to understand how social issues amplify or attenuate the feeling of risk or harm.
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A large proportion of the work of the Agency involves a focus on risk perception and risk communication. Frequently, staff will be involved in communicating about the risks associated with operational work or responding to concerns about a particular issue which may have been raised in the news or by local communities. Sometimes, there will be a discrepancy between the risks perceived by experts and the way in which risks are reported and perceived by lay people.