THINK! Drug drive campaign 2014 strategic development research
Wide ranging research into attitudes and viewpoints toward drug driving, giving insights and views for the Think! drug driving campaign.
Documents
Details
This research summarises the:
- general perceptions of drug driving with regard to attitudes and risks
- potential for communications relating to drug driving
This strategic research was followed by more research on the individual drug driving campaign messages and success with reports completed in December 2014 and January 2015.