THINK! Drug drive campaign: creative development research
Market testing research into the approaches of the THINK! Drug drive campaign.
Documents
Details
Research reports reviewing potential scripts and ideas of the THINK! Drug drive campaign with subject test groups.
The report contains:
- details of the tests
- reviews of the potential messaging
- recommendations
The reports were completed in December 2014 and January 2015, building on the strategic report of September 2014.