Research and analysis

Transport user personas: technical report

This report details the technical approach for the development of the transport user personas for DfT.

• From: Department for Transport
• Published: 18 July 2023

Applies to England

Documents

Transport personas technical report

PDF, 1.33 MB, 89 pages

Transport persona technical report: annex

PDF, 665 KB, 58 pages

Transport persona technical report data tables

MS Excel Spreadsheet, 4.44 MB

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Details

This technical report outlines the approach the Department for Transport (DfT) undertook to develop its transport user personas.

The report:

• outlines the methodology undertaken for the study and provides a summary of the steps taken in the development of the personas
• provides clear instructions of the research methods used for those wishing to replicate or adapt the study

The annex that accompanies the report includes all research materials and outputs from descriptive and statistical analysis conducted.

Published 18 July 2023