Research and analysis

Understanding how and why customers respond to HMRC targeted growth messaging

Qualitative research to understand how business customers responded to HMRC targeted growth messaging.

• From: HM Revenue & Customs
• Published: 27 January 2017

Documents

Understanding how and why customers respond to HMRC targeted growth messaging

Ref: HMRC Research Report 445

PDF, 352 KB, 13 pages

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Details

This research aimed to gain insight into:

• how and why customers respond to HMRC targeted business growth messaging delivered by email
• how this type of messaging could be improved in the future

The research also focused more widely on responses to general HMRC communications around growth.

Published 27 January 2017