Understanding the experience of start-up businesses
This research sought to understand the experiences of customers who had started their own businesses.
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The early stages in setting up and launching a new business can be a complex and difficult time.
Providing appropriate support to individuals and partners navigating this journey can be fundamental to ensuring the successful launch of a business, survival in the competitive market place, and growth and development during the early stages of trading.
This work explores the current customer experience for people setting up a business.