Research and analysis

Understanding the online e-cigarette market

Mixed methods research exploring the scale and features of the online e-cigarette market, including characteristics of e-cigarette users.

• From: HM Revenue & Customs
• Published: 9 November 2016

Documents

Understanding the Online E-cigarette market

PDF, 1.58 MB, 121 pages

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Details

The research comprised a scoping phase, in depth interviews with businesses involved in the online e-cigarette market and two surveys (one online and one face-to-face) with e-cigarette users who had bought these products online.

Primary fieldwork took place between February and March 2016.

The research explored the following key areas:

• the scale of the online e-cigarette market
• how the online e-cigarette market supply chain functions
• what key e-cigarette products are sold online and who uses them
• what the expectations are surrounding the future of the online e-cigarette market

Published 9 November 2016