Understanding the use of the Lifetime ISA: qualitative research
HMRC commissioned Ipsos to undertake qualitative research with those who held a Lifetime ISA and those who were eligible for an account but did not hold one.
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HM Revenue and Customs (HMRC) commissioned Ipsos to undertake qualitative research with those who held a Lifetime Individual Savings Account (LISA) and those who were eligible for an account but did not hold one.
The overall aim of this research was to provide a deeper understanding of the perceptions, experiences, and attitudes towards the LISA.
Between July and August 2023, Ipsos conducted a total of 50 qualitative in-depth interviews with LISA holders, including those who had not withdrawn from their LISA, those who had withdrawn to purchase a home, and those who had made an unauthorised withdrawal, as well as eligible non-holders.