Research and analysis

Using and communicating Tax-Free Childcare

Qualitative research to explore views and preferences of parents and childcare providers regarding the delivery of Tax-Free Childcare and how the policy would be communicated.

• From: HM Revenue & Customs
• Published: 7 September 2015

Documents

Using and Communicating Tax-Free Childcare

Ref: HMRC Research Report 350

PDF, 503 KB, 33 pages

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Appendix C: Research Materials

PDF, 643 KB, 34 pages

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Details

HM Revenue and Customs commissioned Ipsos MORI, an independent research organisation, to conduct qualitative research to help them understand the views and preferences of eligible parents and a range of childcare providers regarding the delivery of Tax-Free Childcare (TFC) and how the policy would be communicated. The aim of the research was to inform HMRC decisions around the delivery of TFC.

The research focused on:

• understanding what participants want to know about the scheme and how they would prefer this to be communicated
• establishing participants’ preferences with regard to the registration process and understanding what would encourage them to register or engage early with TFC
• exploring participants views of a range of messages informing them about TFC

Published 7 September 2015