Promotional material

Using the apprenticeship brand

Brand guidelines and logos for employers and training providers to use on marketing materials promoting apprenticeships.

From:
Education and Skills Funding Agency
Published
2 July 2018
Last updated
13 January 2022 — See all updates

This publication was withdrawn on

This page has been withdrawn as the documents are out of date. Visit the apprenticeships resource hub for the latest materials.

Applies to England

Documents

National Apprenticeship Week 2021: logos

ZIP, 3.17 MB

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National Apprenticeship Week 2021: toolkit

PDF, 598 KB, 11 pages

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National Apprenticeship Week 2021: graduation toolkit

PDF, 399 KB, 3 pages

National Apprenticeship Week 2021: graduation programme

MS Word Document, 4.05 MB

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National Apprenticeship Week 2021: graduation badges

https://drive.google.com/drive/folders/1g_z9wBjKqSNu_2tvkx3LMgkUHGAdSCKp?usp=sharing

Graduation certificate

PDF, 276 KB, 1 page

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How to use the National Apprenticeship Week social media assets

MS PowerPoint Presentation, 1.3 MB

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National Apprenticeship Week 2021: social media assets (PNG files)

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National Apprenticeship Week 2021: social media assets (JPG files)

ZIP, 10.9 MB

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Promoting your opportunities 2021

PDF, 129 KB, 2 pages

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Fire It Up campaign toolkit

PDF, 1010 KB, 22 pages

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How to access the Fire It Up apprenticeships campaign assets

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National Apprenticeship Service brand guidelines

PDF, 1.67 MB, 35 pages

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Apprenticeships logo - black

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Apprenticeships logo - white

PNG, 851 KB

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Details

If you require the apprenticeships logo in another format, please email Marcomms.MAILBOX@education.gov.uk.

Toolkits

Our toolkits contain simple steps that will ensure the highlights from your event reach the widest audience possible. Hosting your own celebratory events for apprentices, such as awards and graduation-style ceremonies, is a great way to showcase their success and show pride in your employees. We have provided graduation toolkits, badges, programmes and certificates for you to use.

National Apprenticeship Week 2021 social media assets

Social media assets to support the activity outlined in the National Apprenticeship Week 2021 toolkit including:

  • Build the Future badge – to be added to social media profile pictures to show your support for apprenticeships and National Apprenticeship Week

  • I heart apprenticeships badge - a frame/badge which can be customised to enable supporters to explain what they love about apprenticeships and how they have boosted their business or career

  • Themed frames – a frame which can be customised to enable supporters to give thanks to those who have supported them on their apprenticeship journey

Photographs and videos

There are a large selection of photographs on our Flickr page which may be useful for your promotional activity.

There are a number of videos available to support your promotional activity on our YouTube channel.

If you would like to use the Education and Skills Funding Agency logo, please email Branding.ESFA@education.gov.uk with intended use and UKPRN number.

Updates to this page

Published 2 July 2018
Last updated 13 January 2022 + show all updates

  1. Removed out of date higher and degree listing

  2. We have published the graduation certificate template and promoting your opportunities 2021 guidance.

  3. We have published the Higher and Degree Vacancy Listing for 2021/22.

  4. We've published the supporting material for National Apprenticeship Week 2021.

  5. We've published the supporting material for National Apprenticeship Week 2021.

  6. We've published the latest supporting material for National Apprenticeship Week 2020.

  7. We have published a new Fire It Up campaign toolkit and new Fire It Up campaign assets.

  8. We have published toolkits and logos for NAW 2020.

  9. We have updated the Fire It Up campaign toolkit and the assets link.

  10. We have updated our Fire It Up communication toolkit and the Fire It Up campaign assets.

  11. We have published the National Apprenticeship Week 2019 logos.

  12. We've uploaded the new Fire It Up apprenticeship campaign toolkit.

  13. Added a toolkit containing key tips about how to make the most of your apprentice celebration events.

  14. First published.

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