Official Statistics

Nation Brands Index: 2023 report for Northern Ireland

This report presents findings for Northern Ireland from the 2023 Anholt Ipsos Nation Brands Index.

• From: The Executive Office (Northern Ireland) and Northern Ireland Statistics and Research Agency
• Published: 13 December 2023

Applies to Northern Ireland

Documents

Nation Brands Index: 2023 report for Northern Ireland

https://www.executiveoffice-ni.gov.uk/publications/nation-brands-index-2023-report-northern-ireland

Details

To assess and monitor its international reputation, Northern Ireland has been included on the Anholt Ipsos Nation Brands Index (NBI) each year since 2016. The NBI is an online survey that measures and ranks the reputations of 60 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Published 13 December 2023