Official Statistics
Nation Brands Index 2023: Supplementary Questions
Northern Ireland’s results for the additional questions asked as part of the Nation Brands Index 2023.
Applies to Northern Ireland
Documents
Details
To assess and monitor its international reputation, Northern Ireland has been included in the Anholt-Ipsos Nation Brands Index (NBI) each year since 2016. In 2023, alongside the core NBI survey questions, the NBI included additional “common interest” questions on a range of topics as well as a Nation Personality question. These additional questions were not used to calculate the NBI scores or ranks for 2023 so were not included in the NBI report for Northern Ireland published in December 2023. This report will examine Northern Ireland’s results for these additional questions.