Guidance

Department for Business and Trade (DBT) sponsorship

Sponsoring DBT or wider government events and campaigns can help drive brand awareness and grow your business in the UK and overseas.

UK Government’s Internal Sponsorship Agency

UK government’s Internal Sponsorship Agency is the centre of expertise for commercial sponsorship in government. The team has secured and managed sponsorship for major government events and campaigns in the UK and around the world.

These include:

  • the GREAT campaign
  • COP Climate Summits
  • World Expos
  • Investment Summits
  • DBT Tradeshows

The team works across government, and they have recently provided sponsorship support to:

  • Home Office
  • Cabinet Office
  • Department for Transport
  • Department for Education
  • Department for Energy Security and Net Zero 
  • Department for Science, Innovation and Technology
  • Foreign, Commonwealth and Development Office
  • The British Council

Benefits of sponsoring UK government events and programmes

Sponsoring major UK government events and campaigns can help businesses to boost engagement, extend their reach and engage customers. Sponsorship provides an opportunity to:

  • raise brand visibility and profile
  • align with the UK government, enhancing brand reputation and credibility
  • network - connecting with senior decision-makers, industry leaders and international audiences
  • improve lead generation through access to the event and campaign audience.
  • demonstrate industry leadership through engaging content, showcasing and activation

Further information 

Find out more information about current opportunities and events

Contact 

To get in touch with the team email: commercialsponsorship@businessandtrade.gov.uk

Updates to this page

Published 26 May 2016
Last updated 23 October 2025 show all updates
  1. Content updated to reflect the current structure and remit of the government’s Internal Sponsorship Agency. Outdated references to the government Commercial Sponsorship Team were removed. The ‘Benefits of sponsoring UK government events and programmes’ section was updated to reflect current content.

  2. Email address updated to: commercialsponsorship@businessandtrade.gov.uk.

  3. References to 'Department for International Trade' (DIT) updated to 'Department for Business and Trade' (DBT). Email address updated to: sponsorship@businessandtrade.gov.uk.

  4. First published.

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