CH600240 - The One to Many Approach: planning a one to many approach: what else is going on in this area?

If you are targeting an area where there is a high risk of non-compliance, it is possible that other approaches will be taking place.

You need to consider there may be more than one OTM approach that can affect your communication. Other approaches could affect the results of your OTM approach, and your approach may affect their results. It may be difficult to evaluate the results where two different approaches could have affected an individual’s compliance.

You will also need to make sure that you take into account any lessons learned from any past activity.

In order to establish what else is going on in this area or to consider best practices from previous activities, please make sure you consult your business area OTM lead.