External Evaluation of the Southern African Regional Social and Behavior Change Communication Program, as Implemented in Lesotho [Briefing]
This programme aims to reduce HIV infection through the use of mass media and community-based activities
Abstract
The Southern African Regional Social and Behavior Change Communication Program, funded by the British Department for International Development (DfID), aimed to reduce HIV infection by increasing health awareness and by facilitating social and behavioral change through the use of both mass media and community-based activities. The Lesotho component of the program was implemented by Phela Health and Development Communications, the Community Media Trust (CMT) and the Southern African HIV and AIDS Dissemination Service (SAfAIDS). This evaluation assesses the net effect of exposure to the partners’ interventions on key indicators of HIV The effects of the Regional Program interventions varied greatly depending on the nature of the intervention and behavioural outcome examined. The analysis demonstrates that some forms of media may be more appropriate to address specific outcomes or may be more successful with men or women.. The effects of the Regional Program interventions varied greatly depending on the nature of the intervention and behavioural outcome examined. The analysis demonstrates that some forms of media may be more appropriate to address specific outcomes or may be more successful with men or women.
Citation
Hutchinson, P.; Wheeler, J.; Silvestre, E.; Anglewicz, P.; Cole, E.; Meekers, D. External Evaluation of the Southern African Regional Social and Behavior Change Communication Program, as Implemented in Lesotho [Briefing]. Tulane University, USA (2012) 2 pp.
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