How Should Business Training be Priced? A Demand Experiment in Jamaica
This note examines how sensitive the demand for business training is to price, and whether charging a higher price causes firm owners to exert more effort
Abstract
This note examines how sensitive the demand for business training is to price, and whether charging a higher price causes firm owners to exert more effort in training.
This work is part of the Closing the Gender Gap in Africa: evaluating new policies and programmes for women’s economic empowerment programme
Citation
Maffioli, Alessandro; McKenzie, David; Ubfal, Diego. 2020. How Should Business Training be Priced? A Demand Experiment in Jamaica. Finance and PSD Impact; No. 57. World Bank, Washington, DC.
Link
How Should Business Training be Priced? A Demand Experiment in Jamaica