How to design a policy influence plan. Toolkit No.8
How to communicate and define the strategy and key messages
Abstract
Under the ‘Spaces for Engagement: using knowledge to improve public decisions’ programme, GDNet and CIPPEC have produced different types of resources addressing the link between research and policy, and aiming at building southern researcher's capacity to maximize their research uptake. The toolkit ‘How to design a policy influence plan’ addresses various components of a public policy influence plan: what an influence plan is and why it is important; the policy making context; influence objectives, actors and alliances; strategies and communication; resources and timeline, among others.
Toolkit No.8: How to communicate. Define the strategy and key messages is also available in Spanish: Guía N°8 Cómo comunicar. Definir la estrategia y los mensajes clave.
Citation
Weyrauch, V.; Echt, L. How to design a policy influence plan. Toolkit No.8: How to communicate. Define the strategy and key messages. CIPPEC, Buenos Aires, Argentina (2012) 7 pp.