Makutano Junction mid term review - narrative report. Prepared for DFID CRD.
Abstract
This report presents the findings of the Mid-Term Review of Makutano Junction, the popular television drama set in a fictitious Kenyan village and shown on prime time in Kenya and Uganda. It comments on the following aspects of the project: the television series, programme content, success in creating awareness and changing behaviour, dissemination of audience research, capacity building, gender, broadcasting the series outside Kenya, interactive component/short message services (SMSs), marketing, sustainability and links with DFID, and makes a number of recommendations.
The appendices present the methodology of the review, progress according to milestones, Kenyan and Ugandan focus groups, and career progression of the crew used in the different series
Citation
15 + 23 pp.