Market Development & Adoption: Lessons Learned and Observations During Phase 1 of PLSHL-1 Programme
PLSHL-1 is Protecting Livestock Saving Human Life 1 - GALVmed’s first large scale programme,
Abstract
GALVmed’s aim is to make livestock vaccines, medicines and diagnostics accessible and affordable to the millions of individuals in developing countries for whom livestock is a lifeline. To achieve this, GALVmed works through partnerships to promote sustainable adoption systems involving private and public sector partners in the delivery of needed animal health products.
This report collates lessons learned during the execution of PLSHL-1 (Protecting Livestock Saving Human Life 1, GALVmed’s first large scale programme), which could subsequently be applied to future GALVmed market development and adoption activities.
This is an output from the ‘Global Alliance For Livestock Veterinary Medicines (GALVmed): Phase 2 – Protecting Livestock and Saving Human Lives’ programme
Citation
Meritxell Donadeu, Baptiste Dungu (2013) Market Development & Adoption; Lessons Learned and Observations During Phase 1 of PLSHL-1 Programme. GALVMed
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