Research Summary: Malaria communication project, Cambodia

To reinforce understanding of malaria prevention BBC Media Action used film and public service announcements on TV and radio

• From: Department for International Development
• Published: 1 January 2013

• Country: Cambodia
• Document Type: Briefing
• Theme: Health
• Authors: BBC Media Action

Abstract

To reinforce understanding of malaria prevention among their target audiences BBC Media Action used film and public service announcements (PSAs or spots) on Cambodian TV and radio. The broadcasts were also designed to increase demand for early diagnosis and treatment.

Citation

BBC Media Action. Research Summary: Malaria communication project, Cambodia. BBC Media Action, (2013) 2 pp.

Links

• Cambodia_malaria_researchsummary_Sept2013.pdf
• research_summary_cambodia_malaria.html

Published 1 January 2013