Serving All Urban Consumers: A marketing approach to water services in low- and middle-income countries - Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region

• From: Department for International Development
• Published: 1 January 2004

• Country: Kenya
• Document Type: Book
• Theme: Water and Sanitation
• Authors: Njiru, C., Sansom, K.

Abstract

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A reference copy can be downloaded from the WEDC website (see Document link).

Citation

WEDC, Loughborough, UK, 120 pp., Price: £14.95, ISBN: 1 84380 057 8

Links

Serving All Urban Consumers: A marketing approach to water services in low- and middle-income countries - Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region

Published 1 January 2004