The effect of information on consumer sensory expectations, experiences and emotions of vitamin A-biofortified sweet potato
Nutrition promotion messages
Abstract
Highlights
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Sensory testing was performed on vitamin-A biofortified orange-fleshed sweet potato.
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Data were obtained from caregivers of small children and pregnant women in western Kenya.
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Influences of information on expected and actual sensory evaluation and emotions were tested.
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Detailed information about nutritional benefits decreased consumer acceptance.
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The EmoSemio profile indicated a positive effect of nutrition information on emotions.
Citation
Lagerkvist, C.J.; Okello, J.; Muoki, P.; Heck, S.; Prain, G. 2016. Nutrition promotion messages: The effect of information on consumer sensory expectations, experiences and emotions of vitamin A-biofortified sweet potato. Food Quality and Preference. (UK). ISSN 0950-3293. 52:143-152.