The Market for Training Services: A Demand Experiment with Bangladeshi Garment Factories
This study marketed a training program for lower level managers to large factories in the Bangladeshi ready-made garment industry
Abstract
We marketed a training program for lower level managers (line supervisors) to large factories in the Bangladeshi ready-made garment industry. Take-up of the program (even for a free slot) was low, due to intense production pressures, fire-fighting and concerns over retention of trained workers. Take-up is quite insensitive to pricing. There was higher interest and demand in training modules aimed at improving production processes and quality, rather than human resources and social compliance. Since the program was priced close to a commercially viable rate, it might be possible to develop a market provided they could be proved to be effective.
This research is part of the Gender, Growth and Labour Markets in Low-Income Countries programme)
Citation
Macchiavello, R., Rabbani, A., & Woodruff, C. (2015). The market for training services: a demand experiment with Bangladeshi garment factories. American Economic Review: Papers & Proceedings 2015, 105(5): 300–304 http://dx.doi.org/10.1257/aer.p20151079
Link
The Market for Training Services: A Demand Experiment with Bangladeshi Garment Factories