Theories of Behavior Change

Abstract

Behavior change is often a goal for staff working directly with constituents, organizations, governments, or communities. This Brief aims to introduce three major theories of behavior change, describe the key variables of behavior change models, and to explore the link between behavior change and attitude.

Citation

Technical Brief on Communication and Governance, 6 pp.

Theories of Behavior Change

Updates to this page

Published 1 January 2009