Search all content on GOV.UK

If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice

• Overview

  All marketing and advertising must be: an accurate description of the…

• Regulations that affect advertising

  Advertising to consumers The Consumer Protection from Unfair Trading…

• Advertising codes of practice

  There are 2 advertising codes of practice that describe how businesses…

• Describing your product

  You must describe your product accurately. This means if you make a claim…

• Direct marketing

  You must check if customers want to be contacted by fax, phone, post or…

Explains control of advertisement regime.

• Updated: 22 July 2019

Find out when you can zero rate books and other forms of printed matter.

• Updated: 31 July 2020

Find out when you can zero rate VAT for advertisements and goods used for the collection of donations.

• Updated: 26 September 2022

How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.

• Updated: 12 June 2023

How veterinary medicines can be advertised.

• Updated: 16 September 2024

Find out how to apply VAT to charges for postage, delivery services and how to treat direct marketing services involving distribution of printed matter.

• Updated: 30 September 2022

This guide explains, to those wanting to display an outdoor advertisement, how the system of advertisement control works in England.

• Updated: 18 June 2007

Claim relief on import duty and VAT when importing miscellaneous documents and related articles into the UK.

• Updated: 31 December 2020

Appeal a decision by your local planning authority about an application for consent to display an advertisement - documents you need to provide, who can appeal, how long it takes