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  • Initial findings show GREAT campaign is helping to make UK the “top of mind” destination for investment and tourism.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Alexa Chung and David Gandy strike a pose on Savile Row.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Hugh Robertson welcomes study that shows Chinese and Indians are more likely to want to visit Britain as a result of London 2012.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • French cooking legend Raymond Blanc launches film for GREAT campaign.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • VisitBritain launch new phase of marketing campaign.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • National competition will revolutionize school sport.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Compilation pulls together the best of British live music.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • People all over the United Kingdom will be celebrating The Queen’s Diamond Jubilee over the extended bank holiday weekend.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Iconic high street kick starts Diamond Jubilee celebrations

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Number 10 launches Food is GREAT.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • The best of British culinary talent will be on show at 10 Downing Street tonight, at reception to launch part of a campaign to promote Britain overseas.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Government asks sport, heritage, gambling and lottery industries to name and shame regulations they want to scrap.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • On 10 April, Culture Minister Jeremy Hunt, Olympic wrestling gold medallist Saori Yoshida and actors Masachika Ichimura and Anne Suzuki launched the GREAT campaign at the iconic Shibuya crossing in Japan's capital.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Campaign to showcase the best of the UK reaches south east Asia.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Businesses are urged to make the most of 2012 as VisitEngland campaign gathers pace

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Olympic gold medallist and Ashes hero to promote Britain’s passion for sport to the world.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Businesses are urged to make the most of 2012.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Businesses urged to make most of 2012: Jeremy Hunt updates on new Youth Sport Strategy and £10 million funding from Sainsbury's for the School Games.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Government asks sport, heritage, gambling and lottery industries to 'name and shame the regulations that are holding back your businesses'.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government

  • Melbourne becomes the latest destination for the campaign ahead of this weekend’s Australian Grand Prix.

    First published during the 2010 to 2015 Conservative and Liberal Democrat coalition government