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The CMA is investigating how products and services claiming to be 'eco-friendly' are being marketed, and whether consumers could be being misled.
CMA issues compliance guide to help businesses stay on the right side of the law – and advises 17 high-profile brands to review their green claims.
The CMA has opened an investigation into 3 fashion brands to scrutinise their ‘green’ claims.
Guidance for businesses making environmental claims in the UK
The Competition and Markets Authority (CMA) investigated Unilever UK Limited’s compliance with consumer protection law.
Following CMA action, millions of consumers can now expect to see accurate and clear green claims when shopping for fashion items with ASOS, Boohoo and George at Asda.
Compliance guide to help fashion businesses follow the Green Claims Code when making claims about their products and services.
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