Media Nations: UK 2021 (OFCOM)

A research paper from OFCOM

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ongoing research
• Original publisher: Ofcom
• Research area: Advertising and marketing, Future connectivity and internet, Media and entertainment, Technology
• Research topic: Adtech, Advertising spend, Audio and radio, Cloud computing, Future connectivity, Internet usage and attitudes, Measuring advertising effectiveness, News and publishing, Personalisation algorithm, Social media and instant messaging, TV, video and on-demand
• Research publish date: 5 August 2021

Summary

A research paper from OFCOM

Abstract

This is Ofcom’s fourth annual Media Nations report, a research report for industry, policymakers, academics and consumers. The main objectives of the report are to review key trends in the media sector and set out how audiences are served in the UK. We adopt a cross-platform perspective, including broadcast TV and radio, as well as digital delivery including online video and audio streaming. As in previous years, this report is accompanied by an interactive report containing an extensive range of data. We also publish separate reports for Northern Ireland, Scotland and Wales covering specific themes and issues relevant to those nations.

Citation

Ofcom, Media Nations (2021) [online] Available at: Media Nations: UK 2021 (PDF, 3.1MB) [Accessed on 10 February 2022]

Link

https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/media-nations-reports/media-nations-2021

Published 25 March 2022