Misinformation: A Qualitative Exploration 2021 (OFCOM)

A research paper from OFCOM

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Ofcom
Research area:
Future connectivity and internet
Research topic:
Internet usage and attitudes, Safety and harms
Research publish date:
1 June 2021

Abstract

This qualitative research from Yonder provides an in-depth understanding of people who self-identified as either ‘questioning’ or ‘rejecting’ the mainstream media. Ofcom’s goal was to develop a richer understanding of how such people interact with news and information online, and their opinions and categorisation of various types of misinformation.

Citation

Yonder, Misinformation: A Qualitative Exploration (2021) [online] Available at: Misinformation: A Qualitative Exploration (PDF, 954KB) [Accessed 10 February 2022]

https://www.ofcom.org.uk/research-and-data/internet-and-on-demand-research/online-nation

Updates to this page

Published 25 March 2022
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