Consultation outcome

Total restriction of online advertising for products high in fat, sugar and salt (HFSS)

This was published under the 2019 to 2022 Johnson Conservative government
This consultation has concluded

Detail of outcome

The government’s response to this consultation is published on the Further advertising restrictions for products high in fat, salt and sugar consultation page.


Original consultation

Summary

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

This consultation ran from
to

Consultation description

We’re asking questions on:

  • what types of advertising will be restricted
  • who will be liable for compliance
  • enforcement of the restrictions

In 2019 the government consulted on restricting advertising of HFSS for TV and online. It asked for views on whether to extend current advertising restrictions on broadcast TV and online media, including consulting on watershed restrictions. In July 2020 the government confirmed its intention to introduce a 9pm watershed on TV.

This new consultation goes further and looks at how a total HFSS advertising restriction could be implemented online. It should be read with the 2019 consultation.

Documents

Updates to this page

Published 10 November 2020
Last updated 24 June 2021 + show all updates
  1. Added a link to the government response.

  2. In the consultation document, in section ‘Transparency, availability of data and targeted advertising’, the word 'behaviour' has been changed to 'profile' and a reference added to sample size. In the evidence note, the heading ‘Costs to the government ’ now includes 'and regulators', and the first line has been updated to say that the ASA 'would' implement and enforce the updated regulations rather than 'will be required to'.

  3. First published.

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