Government response

Fact Sheet on the CDU and RRU

Fact sheet on the work of the Government's Counter-Disinformation Unit and Rapid Response Unit

This was published under the 2022 to 2024 Sunak Conservative government

A number of media reports have appeared in recent days concerning the government’s Counter Disinformation Unit.

Here you can read the facts about how it operates and what it does and does not do. It also includes information on the Rapid Response Unit, which was closed in summer 2022.

1. Fact Sheet on the Counter-Disinformation Unit

What is mis/disinformation?

The UK government defines disinformation as the deliberate creation and spreading of false and/or manipulated information that is intended to deceive and mislead people, either for the purposes of causing harm, or for political, personal or financial gain. Misinformation is the inadvertent spread of false information.

Misinformation and disinformation are not new. But social media and new technologies have made it easier, quicker and cheaper than ever before for both domestic and foreign malign actors to spread disinformation to huge audiences and specific targeted groups.

What is the Counter Disinformation Unit?

The Counter Disinformation Unit (CDU) was first set up within the Department for Digital, Culture, Media and Sport in 2019 and it has since responded to periods of acute disinformation risk including Covid-19.

Following Machinery of Government changes in February this year, the unit sits with the new Department for Science, Innovation and Technology.

The team works with partners across government, civil society and in tandem with the regulatory approach through the Online Safety Bill and DSIT’s Media Literacy Strategy.

Its purpose is to understand disinformation narratives and attempts to artificially manipulate the information environment to ensure that the government understands the scope and reach of harmful mis and disinformation and can take appropriate action. Such action can include posting a response on social media rebutting the claim, awareness raising campaigns to promote the facts, and working with social media companies to encourage them to promote authoritative sources of information and consistently enforce their terms of service.

What areas does the CDU work across?

The CDU focuses on content targeted at UK audiences across which poses a risk to:

  • Public health,
  • Public safety, or
  • National security.

Through the COVID-19 pandemic, this has seen the CDU counter disinformation threats that have suggested bleach is an effective way to cure COVID-19 and that 5G masts should be burned down to prevent the spread of the virus. It is currently focused on disinformation related to Russia’s illegal invasion of Ukraine, and has already countered Russian disinformation about Ukraine including denials of mass casualty events – including the Bucha massacre and the bombing of the maternity hospital in Mariupol.

How does the CDU conduct its monitoring work?

The CDU uses publicly available data, including material shared on social media platforms, to develop an understanding of disinformation narratives and trends. It does not, and has never, monitored individuals and all data is anonymised wherever possible.

See the CDU Privacy Notice for further details

How does the CDU work with social media platforms?

The CDU works closely with the major social media platforms to understand their terms of service and to encourage them to promote authoritative sources of information, for example providing links to NHS information on covid vaccines.

It is not the CDU’s primary purpose to monitor for harmful content to flag to social media platforms.

However, where the unit encounter content which meets the two criteria below, content may be referred to the platform concerned for their consideration:

  1. The content poses a demonstrable risk to public health, safety or national security
  2. Is assessed to breach the platform’s terms of service

No action is mandated by the government and it is up to the platform to independently decide whether or not to take any action in line with their terms of service. The Online Safety Bill will require the biggest platforms to have transparent terms of service and to consistently enforce them.

What sort of disinformation did the CDU refer to social media companies?

Examples of narratives the CDU has referred to social media platforms includes:

  • COVID-19 disinformation narratives, such as claims pushing harmful ‘cures’ for COVID-19 e.g. bleach.
  • Disinformation related to the Russian invasion of Ukraine, such as denial of mass casualty events by Russian Embassy accounts, e.g. claims the Bucha massacre and the bombing of the maternity hospital in Mariupol, Ukraine, were both hoaxes.  

Since the Russian invasion of Ukraine, over 95% of referrals made by the CDU related to state backed disinformation.

How does the CDU ensure freedom of expression?

Preserving freedom of speech is extremely important as part of the CDU’s work. It does not monitor political debate and the CDU does not refer any content from journalists, politicians or political parties to social media companies.

The Online Safety Bill will put in place legal protections to ensure that platforms enforce their terms and conditions and cannot arbitrarily remove content.

Who is the CDU accountable to?

As with all government work, Ministers have ultimate responsibility for the CDU and receive regular updates on the its work. Ministers are accountable to Parliament and the relevant select committee where they have regularly attended to provide updates, for example the minister gave a publicly available update to the relevant Committee at the start of the pandemic on the government’s approach to countering covid related mis and disinformation.

Was the CDU a secret?

No. The work of the CDU was publicly announced in a press release and the then Culture Secretary discussed the workings of the unit with Parliament in an April 2020 Select Committee evidence session.

It has been talked about more than 200 times in Parliament and has been scrutinised by the DCMS Select Committee with public hearings – and we welcome this scrutiny from MPs on the CDU’s work.

2. Fact Sheet on the Rapid Response Unit

What was the RRU? / Why was it set up?

The RRU was created in early 2018 as a central team in the government Communications Service, which used publicly available information to identify trends in media and social media coverage.

This was to help government departments understand how their announcements were being reported on and received by the public and the media.

The RRU’s role was limited to sharing information across government. It never had any contact with social media companies. It was essentially like a digital cuttings service.

When was it set up? Does it still exist?

The Rapid Response Unit was created in 2018 and disbanded in August 2022.

What was the RRU’s data used for?

As part of government communications’ normal work, teams are kept updated on what is being said in the media on key topics. The RRU would create regular media summaries with information taken from publicly available sources, such as TV and radio news bulletins and press articles.

Providing these summaries helped to keep the government informed about what was being said publicly about key topics.

Where is the RRU’s data now?

With disbanding, the information collected was archived and will be retained in line with our records keeping obligations.

Did the RRU create dossiers?

No. The RRU only created summaries on how particular topics or policies were being reported on.

It never focused on individuals. Individuals would only be named in its summaries as an example of how issues were being reported on. For example, if the RRU was providing a summary on how the government health advice was being reported in the media, then views of those referenced within articles in national newspapers may be included.

There are no dossiers on journalists or politicians created or held by government as a result of the activities of any media monitoring.

The coverage summaries produced by the RRU were never catalogued or cross referenced in a way that could identify a particular individual.

What was the relationship between the RRU and the Counter Disinformation Unit?

The RRU shared media coverage with other teams in government, to update on how policies and issues were being reported on. The CDU received these updates along with many other teams.

Which Minister was in charge of the RRU

Ministerial responsibility falls to the Secretary of State for the department which the Unit sits within – which was the Cabinet Office.

Was the RRU a secret?

Not at all - it was announced publicly in July 2018 with an article on gov.uk. It has been referenced 16 times in Parliament, including in responses from government Ministers.

Updates to this page

Published 9 June 2023