Research and analysis

Attitudes and awareness survey, 2024

Survey about attitudes and awareness of emerging technologies, data protection, and digital products.

From:
Department for Science, Innovation and Technology
Published
2 October 2024

Documents

Attitudes and Awareness Survey: Emerging Technologies, Data Protection, Digital Products, 2024

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Technical Report, Attitudes and Awareness Survey, 2024

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Details

This survey provides estimates of the following amongst the general UK population, disaggregated into key demographic groups:

  • the level of adoption and awareness of blockchain and immersive virtual worlds
  • attitudes towards pricing on digital platforms
  • behaviours regarding personal data control

Updates to this page

Published 2 October 2024

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