Credit Union Prizesaver pilot evaluation and summary
Following the end of the Credit Union Prizesaver pilot in March 2021, this report assesses the success of the pilot against its stated objectives.
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At Budget 2018, the Government announced it would bring forward a prize-linked savings pilot scheme for credit unions. This launched in October 2019 as “Prizesaver”, operating among 15 credit unions, and ended in March 2021. HM Treasury commissioned an independent evaluation of the pilot by IFF Research to assess if the pilot met its stated objectives of:
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Building financial resilience of individual savers
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Increasing membership and awareness of credit unions
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Testing whether the prize-linked savings model works in encouraging savings
This report is published here alongside a short summary setting out the background to the pilot and key themes from the report.